Smartphone dominates Amazon and Flipkart's festive sale, sold 1.5 crore smartphones

By Anuj Kumar -
Smartphone dominates Amazon and Flipkart's festive sale, sold 1.5 crore smartphones

Amazon and Flipkart held their sale at the start of the Fastival season. Smartphone has been sold in this sale. According to the reported report, sales of 1.5 crore smartphones have been estimated in this festive sale. (Photo credit: Amazon, Flipkart)

The sale organized by e-commerce websites Amazon and Flipkart during the festival season has sold 15 million smartphones across the country. This claim has been made in the latest report of the market data gathering company Techarc.

According to this report, smartphone sales are 36 percent higher than expected sales in October-December. In such a situation, it can be guessed that there is a lot of craze among the users for the purchase of new smartphones and this will increase the competition in the smartphone market.

According to a report by Technology - Analytics Research Consulting i.e.Techarc, the sales of 12.7 million smartphones was estimated in June 2020 but this was later revised to 12.8 million. It is expected to sell a total of 4.1 million smartphones in the October-December quarter.

Amazon and Flipkart estimated to sell 25 million smartphones during the festive sales period, accounting for 60.1 percent of total projected sales for the October-December quarter.

The report says that Samsung and Realme's smartphones sold the most. At the same time, considerable credit for the impact on the sale of smartphones also goes to Micromax's return. At the same time, Xiaomi, OPPO, and Vivo showed a stable outlook. sales between Nokia, Lenovo, Motorola, and Poco among others were slightly lower. Whereas OnePlus and Apple are also expected to benefit greatly in the festive season.

Reportedly, Flipkart has recorded a twofold increase in subscribers. During the mobile segment and the premium segment, the number of subscribers in the mobile category increased by 3.2 times which was mainly driven by Apple, Google, and Samsung phones. According to the report, it is expected that the return of Micromax in the festive season may change the smartphone market.

Also, the main reason for the increasing demand for smartphones is that in the Corona era smartphone usage has doubled compared to earlier. At the same time, people are buying new smartphones due to the offers received during the festival season.

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