Diwali starts for e-commerce companies; Small Businesses Prefer Online, Over 60 Percent Order From Small Cities

Unlike offline businesses, Corona is not seeing any impact on e-commerce platforms. The Diwali of buyers and sellers has started here. There is tremendous buying going from electronics items to apparel and furniture. (Photo credit: Pexels)

Unlike offline businesses, Corona is not showing any impact on e-commerce platforms. The Diwali of buyers and sellers has started here. There is tremendous buying going from electronics items to apparel and furniture. According to Redsear's report on e-commerce business, India's e-commerce companies can do a business of $ 7,000 million in the festive season this year. Last year, during the festive season, e-commerce companies had done the business of $ 3,800 million. The biggest reason for this is that now the scope of the e-commerce platform is no longer limited to metros or big cities.

Flipkart Big Billion Days Sale 2020 Offers List

• Fashion Deals [60%-80% Off Deals]
• Home And Kitchen [50%-90% Off Deals]
• Televisions & Appliances [Upto 80% Off]
• Beauty, Babycare & More [Starting At Rs. 79]
• Mobiles [Up to 90% Off]
• Electronics Sale [Upto 80% Off]
• Gaming Laptops [40% Off Deals]
• High Performance Laptops [20%-30% Off Deals]
• Trimmers & Personal Care [Up to 80% Off]
• Power Banks [50% to 80% Off]
• Headphones & Bluetooth Speakers [Up to 50% Off]
• Pendrives & Data Storage Device [Upto 80% Off]

On e-commerce platforms like Amazon and Flipkart, more than 60 percent of the shopping this festive season is coming from small towns. Small businesses are also increasingly joining the platform of e-commerce companies to take advantage of this. Only then 2 lakh new small businesses have been added to the Flipkart platform in the last one month. The Flipkart app has been downloaded 36 million times in the last one and a half months. In the last 48 hours, 10 lakh people sought help from Amazon's Alexa in searching for the product.

More than 5,000 vendors sold over 1 million products during the 48 hours of the Great Indian Festival on Amazon. During this time 1.4 million customers received coupons for the Great Indian Festival. During this period, 98.4 percent of the country's pin codes received orders on the company's platform. Significantly, the sale is going on Flipkart under Big Billion Days.

According to e-commerce companies, there is a great demand for electronics items like expensive mobile phones, laptops, desktops. At that time, the sales of iPhone phones were the highest among phone items on Flipkart and Amazon. There was also a strong demand for Samsung Note, LG, and Google phones. One reason for this is that almost all banks are offering interest-free EMI facilities for purchasing from the e-commerce platform.

Amazon has agreements with 24 banks in the country related to the EMI facility. According to Flipkart, 56 percent of expensive items are being purchased on EMI. There is more demand coming out of small cities. According to experts, buyers of small towns are also preferring online shopping in view of Corona infection.

However, in the case of offline retailing, sales have not yet reached the previous year's level. V-Mart Retail CMD Lalit Aggarwal said that their sales have increased compared to the last two-three months, but there is no increase in sales over the previous year. Retail merchants of Apparel, Consumer Goods, reported that their sales were around 80–90 percent from last year.

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